The fast industry in fashion, has one of the biggest negative impacts on our environment. The fast industry creates a new clothing collection almost every week. For example, if the waters of the rivers in China or India are dyed orange, then we know that it is next year’s fashion color. The throw-away mentality in fashion create a huge mountain of waste and we know that the fast fashion industry is one of the dirtiest industries in the world.
Therefore it is so important to us, that we hire wholesalers who are geographically as close to us as possible. We are looking for fabrics that are sustainable and we also use vintage fabrics and materials in our production. It is important for us that we use as much organic materials as possible. A large part of the materials and fabrics that we use are organic, or recycled new material.